E-Marketing by my Classmates

David Harris: 
I agree with Manuel about the pictures & also the frequency of mailings- but maybe because it is such a specific target audience, (and women associated with the cause) they may be more interested in reading up more often. I think the photos are a great pull to get people to visit your blog in search of photos that they themselves are in. Maybe leaving a flyer at each event with your blog address or getting their e-mails to send a 'thanks for attending- see photos here..." would work as well. I did a race and only visited the website again for the promise of photos!! (so it works!)

One question I have in general for the class is: Are we suppose to recap the lecture and book chapters? It's a great refresher & good for outsiders that choose to read your blog- I'm just curious if that's something I'm suppose to be doing. Anyone know?


Becky Beamer: 
I agree with David C- I like that you've mapped out a campaign geared towards different audiences. Seminars wouldn't work in my company online- we do offer in person training, but it is paid per student so giving 'the milk away for free' wouldn't work in my area- BUT it would be a great way to advertise our training sessions. 

Sharin Kinsey: 
FIRST: I love your title. 
I actually don't think you need to worry about repeating information. My mother receives a daily or weekly email from a clothing-stuff-jewelry-shoes-EVERYTHING company. I think that they sometimes highlight a few images in the first few lines of the email, but if she has time, she looks through it and sometimes buys. 
Personally, they send too often for my taste, but she's their perfect customer. ALSO- I actually do know of their emails bc of her, so when I want to buy a gift for someone, but don't know what I want, I log in with her email and search around (I don't use my own email bc I don't want their daily emails... but I like their site). 
haha- a bit contradictory, I know.. but it's the truth. 
I'm not 100% positive on your exact business, but if it's Tea (which I love) and you're hoping to have a tangible location.... I suggest looking at what companies that are having success with it are doing: Teavana, etc.

To Be Monthly or To be Quarterly, that is the question (Ch 10)

To Be Monthly or To be Quarterly, that is the question - 

I've been torn between monthly & quarterly releases for my company's newsletter. I believe that my company has enough information, new products and news that we could keep a small newsletter releasing monthly. I do appreciate company's that don't bombard me with emails, therefore, I like the idea of a quarterly release. The fact of the matter is size, if I want to send out a long Newsletter, I could do monthly. If I want to send out short, informative, and not too time consuming monthly Newsletters, hopefully maintaining my audiences focus- then that's a win!


Content Ideas for my Customers:

• Product Spotlight
• How to perform certain repair applications
• Industry news pertinent to their business 
• Company News
• Upcoming Events
• New Product Releases or Product Updates
• Product Features Comparison

Week 9- Blogging for Business (Categories for Blog)

Kinds of categories I'd use on my blog to stay organized and reach your target audience ( & how  these categories would help my business grow?)--- AKA- The Assignment!

• Advice for Buying a Welder- I believe this section could grow my company in that, our brand name would be advertising the information, and all videos, etc would link to our YouTube page somehow- yet the information would be basic and unbiased- simple, informative articles on what things to consider when buying a welder. 

• Tech Tips for your Welder- This is an area that if I had enough great material to post, could be a hub for welders to go to looking for new information. Again, as the previous, it would have our brand recommending things, but wouldn't be slamming it in the readers face causing distaste. 

• Maintenance Tips for your Welder- Basically same as above, and above-above... This would include information on how often to maintenance it, clean it, when to replace certain parts etc. 

• Plastic Repair Information- This is a new market for us, but it is a popular topic in our industry because insurance agencies are pushing for repair over replacement of plastic parts- I feel that we could post our videos of plastic repair, interviews etc, that include people using our product in their demonstrations. 

• Delicate Aluminum Repair- Aluminum is a exponentially growing aspect of our industry. It will blow up this next year- and if focused and talented enough- would love to have a blog in place that answers all aluminum questions when people start searching the internet for them. 

• Car Metals- This would be a hub for people to learn about all- the new and emerging - metals in the collision repair, fabrication & restoration industries. 

Awesome/ Curiosity-Rising Blog Posts by my Classmates:

• http://6seconds6.blogspot.com/2013/11/blog-categories.html

• http://loricargile.blogspot.com/2013/11/week-9-cont-categories.html

• http://kyledonnellyy.blogspot.com/2013/11/categories.html

• http://so-market-me.blogspot.com/2013/11/whats-your-organizations-topics-stay.html?showComment=1383550906434#c3574611697186075986