To Be Monthly or To be Quarterly, that is the question -
I've been torn between monthly & quarterly releases for my company's newsletter. I believe that my company has enough information, new products and news that we could keep a small newsletter releasing monthly. I do appreciate company's that don't bombard me with emails, therefore, I like the idea of a quarterly release. The fact of the matter is size, if I want to send out a long Newsletter, I could do monthly. If I want to send out short, informative, and not too time consuming monthly Newsletters, hopefully maintaining my audiences focus- then that's a win!
Content Ideas for my Customers:
- Product Spotlight
- How to perform certain repair applications
- Industry news pertinent to their business
- Company News
- Upcoming Events
- New Product Releases or Product Updates
- Product Features Comparison
I think a monthly newsletter is good because it keeps you on peoples' radar. I also think you have a better chance of people reading your info if they receive a few shorter emails rather than one lengthy one. If you keep the emphasis generally on info they will find interesting and helpful as opposed to always selling something in the emails, they will appreciate the short and sweet, entertaining/informative relationship they are developing with you.
ReplyDelete