Car-O-Liner is a company that also makes welders for the collision industry as well as laser alignment & straightening systems . Their social media accounts listed on their website include: YouTube & Facebook. Their only visual social media platform is YouTube- which links to a YouTube page called Alignment Systems. The YouTube page connected to their website, seems to focus more on their alignment products versus their welders.
- Effectiveness: I don't believe their YouTube channel is effective due to the fact that it doesn't promote their welders. It may be effective in their other products, but those aren't competition to us.
- Followers: The YouTube page has 73 subscribers and 284,936 views.
Miller Welding makes welding equipment as well as our company and welding gear such as jackets, helmets, gloves, etc. The Miller website promotes four types of social media: Facebook, Twitter, LinkedIn, and YouTube. While, they have quite a few social media platforms, their only visual platform is YouTube. When you follow the link to their YouTube page it leads to a 'Miller Welders' YouTube pages with great informative videos on welding techniques.
- Effectiveness: I think that the Miller Welding YouTube page is a great place for our customer base to go and get great information and creates brand recognition for Miller Welders. I would like to model our YouTube page after theirs.
- Followers: The YouTube page has 11,862 subscribers and 8,712,637 views.
I have linked the Pro Spot YouTube Channel and Pro Spot Instagram to our Facebook page. The Instagram page was difficult to link because I manage a couple pages, so it took a bit more searching to get it done- but I did! For Facebook, I added the YouTube app to connect the two social media platforms.
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