Target Market Analysis-Step 1

Company: Manufacturer of Welding Equipment for Body Repair Shops

Target Market: 
I feel there are two target customers for our business, an end-user (Technician) and the purchaser of the equipment (Owner). The technician is a 20-35 year old, white or hispanic male working in a body repair shop. He may have a high school diploma but has completed a Trade School for welding. He is interested in cars, new and old, likely tattooed and lives with dirt under his nails. The other target customer is the Owner of multiple body shops. He is 35-60 in age, white male, with a high school diploma, college degree and years of work experience. He is our target customer because he will purchase our product to be in all of his shops because it creates a better ROI for himself, therefore, making him more profits. Although it is the owner that is the final decision maker in the purchase of the product, it is his technicians that use the product and let him know what will work best for them in the shop. If you don't have the technicians on your side, you have nothing. 


Target Market Demographics:
Age: 20-60
Gender: Male
Marital Status: Non-specific
Occupation: Body Shop Owner, Body Shop Technician, Custom Fabricator
Religion: Non-specific
Family Size: 3-6
Income: Owner: $70,000-$200,000; Technician: $40,000-$70,000
Education Level: High School Diploma or College Degree 
Race: Caucasian, Hispanic.