The Good, the Bad, and the Ugly websites

Tec Welding Products

Website: http://techtorch.com

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Potential Problems for Visitors: 

1. The company logo is centered, not to the left as recommended due to how we read left-to-right. 
2. The website is visually cluttered, a grid pattern may help, or to  create more links to separate pages. 
3. Depth- the site is over-saturated with information. Although, they do have a call to action at the bottom of the page. 

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GForce Race Cars

Website: http://gforceracecars.com

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Potential Problems for Visitors: 

1. Although they have left aligned links, the scroll size of the page is well over 3 scrolls. I suggest that they make that homepage smaller in length and add that information to linked pages. 
2. The text is centered, aligning the text to the left would make it easier for the visitor to read. 
3. Proximity of the images and captions are confusing. It is hard to tell where the information is to each image. Using a grid pattern, or creating more space differentiating the photo & caption from the text. 

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Ford Motor Company

Website: http://www.ford.com

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Positive aspects about the website:

1. Aesthetically, it is very clean & organized.
2. The logo is in the top left corner, being the first place the eye looks to start reading. 
3. Conceptually, the website is on point. They want to grow awareness, knowledge and sell their cars- the first image you see is of their 2013 line of cars. 
4. The typography is good and easy to read. 
5. When you follow a link, for example: selecting the image on the homepage of the Ford Fusion. A new page opens where you see a photo of the Ford Fusion, immediately to the left read all pricing and specs on the car, and have a palette of colors for you to design your own version of the car. 
6. Everything from models to features and add-ons are listed in a grid pattern, making everything easy-to-use!

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Apple
Website: http://www.apple.com
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Positive aspects about the website:

1. The apple website has been a model for many to follow. With its clean space, simplicity, it makes navigation very simple. 
2. The concept is simple and clean- just like all apple products. The content is set up in a flash pattern alternating between 5 highlights. 
3. The apple icon and logo is in the upper left hand corner, letting people know what webpage they are on right away. 
4. The typography is clear and legible. 
5. What you see is what you get on the homepage. You don't have to scroll very far to find information. All product and support links are listed at the top of the page. Additional links to less used information are listed linearly at the bottom of the page. 
6. When you chose one product link, "Mac" for example, it brings you to a new page with images of all of their Mac computers with all accessories listed further down the page.